The Team
Five Specialists. One Goal. Your 10x.
We didn't hire generalists and hope they'd figure it out. We built a team of five people who each own one discipline completely — and who work together like they've been doing it for years.
Every person on this team was chosen because they're exceptional at one specific thing. Not decent at several things. Exceptional at one.
That's how we compete. Not by being bigger than other agencies, but by being more focused. When your project comes to TenXLabs, the person doing your development has built dozens of real products. The person doing your SEO has studied every ranking factor that matters. The person writing your copy is doing it as a craft, not as a content quota.
Kodee
Full-Stack Engineer
React · Next.js · Node.js · PostgreSQL · AWS
Kodee builds things that work. Clean, performant, scalable — the kind of code that makes sense six months after it was written, not just the day it shipped.
There are developers who write code and developers who build products. Kodee is the second kind. He doesn't just think about what you asked for — he thinks about what you're going to need six months from now, and he builds with that in mind.
He owns the full stack. Frontend that loads fast and looks right on every device. Backend architecture that scales without falling over. Database design that doesn't become a liability as data grows. Cloud infrastructure that's properly secured and monitored.
His standard: every line of code is something he'd be comfortable having any senior engineer read. No shortcuts hidden in the codebase. No 'we'll fix it later.' Built right the first time.
Mary
Email & Funnel Architect
ActiveCampaign · Klaviyo · ConvertKit · HubSpot
Mary turns traffic into customers. She builds the systems that take a visitor who might be interested and move them through a journey that ends with them buying — and staying.
Mary understands customer psychology. She knows that someone who just found your site and someone who's been on your list for 30 days need completely different messages. That the welcome sequence needs to deliver value immediately. That the conversion email needs to handle the objection the reader hasn't voiced yet.
She builds funnels the way architects build buildings — with the entire structure in mind, not just the entrance. Every email has a job. Every sequence has a goal. Every automation trigger exists because the timing matters.
Her standard: open rates that beat industry averages and conversion rates that actually justify the marketing investment.
Sammy
SEO Jedi
SEMrush · Ahrefs · Google Search Console · Analytics
Sammy finds the keywords your customers are searching for before they find your competitors. Then he makes sure your site shows up first.
SEO isn't magic and it isn't just keywords. It's understanding search intent — what someone actually wants when they type something into Google — and building the content and technical foundation to satisfy that intent better than anyone else.
Sammy operates on data. Keyword difficulty, search volume, competitive gap analysis, click-through rate patterns, backlink profiles — he speaks fluent algorithm without losing sight of the human being doing the searching.
His standard: he doesn't track rankings for rankings' sake. He tracks whether organic traffic is generating leads and revenue. Vanity metrics don't make it into his reports.
Otter
Outbound & Growth
Digital PR · Backlink Strategy · Outreach · Relationship Building
Otter gets your work noticed by the people who matter. He earns the backlinks and digital relationships that build your authority — without shortcuts that put your site at risk.
Backlinks are how the internet vouches for you. When a respected publication, industry blog, or trusted resource links to your site, Google takes notice. So do readers. Otter's job is to earn those mentions and links systematically — through content that deserves to be linked, outreach that's thoughtful and personal, and relationships that produce value over time.
He's not running link schemes. He's doing the real work: identifying where your content belongs on the internet, making the case for why it belongs there, and building the relationships that make it happen more than once.
His standard: quality over quantity. Ten links from high-authority sources beats a hundred from nowhere. He knows the difference and targets accordingly.
Peter
Content & Copy
Long-Form · Landing Pages · Brand Voice · Sales Copy
Peter writes things worth reading. Blog articles that rank and build authority. Landing page copy that converts. Brand messaging that sounds human because a human actually thought about it.
Most content exists to check a box. Peter writes content to change minds — about your company, about a topic, about what the reader should do next.
Every piece starts with research. Understanding the topic, the reader, the competitive landscape, and what's already been said. Then it's written: direct, opinionated, clear. Not padded to hit a word count. Not optimized to the point of being unreadable. Written like something worth reading.
His standard: he'd put his name on every piece because he has to be proud of it. If it reads like it was generated, it doesn't ship.
Five Specialists Working as One System
The reason TenXLabs works isn't just that each person is excellent individually. It's that they're wired together.
When Sammy finds a keyword opportunity, Peter writes the article targeting it. When Otter pitches that article for backlinks, it improves the rankings Sammy is tracking. When that traffic arrives, Mary's email sequences convert it. When a prospect's first contact is the website Kodee built, the conversion rate reflects the quality of every decision that went into it.
This is what an integrated marketing and development team looks like when it's done right. Not siloed departments communicating through tickets. People who talk, align, and execute toward the same goal.
Get Started
Want This Team Working on Your Business?
We take a limited number of client projects at a time. We work best with founders and operators who want a real partner — not a vendor who disappears after the kickoff call.
We'll tell you honestly if we're the right fit. We'd rather be direct than waste each other's time.